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Creators grow AI and SaaS companies.

Rexxo is an influencer marketing agency for AI and SaaS teams. We find creators your buyers already follow, brief them to show your product working, and report on trials and signups.

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Why creators work for software

An AI or SaaS product is hard to explain in an ad and easy to understand when someone uses it on screen. Creators do that for audiences that already trust them.

Buyers trust people more than brands

Expert endorsements are 1.7 times more likely than company-written content to give a brand the edge over a rival, according to LinkedIn-Ipsos data.

Creators can demo the product

Notion found that full videos using the product beat 60-second ad reads on cost per acquisition most of the time.

Niche experts reach the right room

B2B purchases involve 6 to 10 people who research on their own. A specialist creator speaks to the exact role you sell to, such as the founder, the marketer or the engineer.

You can measure it

Each creator gets a tracked link. Notion judged its sponsorships by cost per trial, not by views.

What the research says

Six figures from LinkedIn, Edelman, TopRank and marketing research firms on how creator-led marketing performs in B2B.

30%

Brands running influencer programs on LinkedIn outperform brands that don't by up to 30% on revenue growth and lead generation, and by up to 39% on engagement and awareness.

LinkedIn-Ipsos 2025 B2B Marketing Benchmark, reported by Moburst
74%vs29%

B2B marketers who often work with influencers rate their research-based content as very effective, compared with marketers who don't.

TopRank-Ascend2 2026 State of B2B Thought Leadership
75%

of decision-makers say thought leadership led them to research a product they hadn't considered. 70% of C-suite executives say it made them reconsider a vendor they already use.

Edelman and LinkedIn, reported by Influencer Strategists
1.7x

Expert endorsements are 1.7 times more likely than company-written content to give a brand the edge over a competitor.

LinkedIn-Ipsos, reported by Moburst
6%vs1.9%

Niche B2B experts average about 6% engagement, against 1.9% for large creators. 90% of B2B-relevant creators have never had a paid sponsorship.

Influencer Strategists' own research. The method is not published.
6to10

stakeholders sit on the average B2B buying committee. They research on their own before they speak to a vendor.

Moburst. The original source is not named.

Several of these figures come from agencies and vendors that sell influencer services, so read them as strong signals, not guarantees. Sources are listed under the case studies.

Companies that did it

Six software and AI companies that put creators at the center of growth, and what was reported afterwards.

Productivity software

Notion

+300%total signups since it began creator marketing
15-20%conversion rate on some campaigns
60+newsletter partnerships managed
5 daysto launch a collaboration, down from 3 to 4 weeks

Notion started with a small test: YouTubers who already used Notion made full review videos with tracked links. Results held when the budget doubled. Former Notion marketer Ben Lang reports that signups rose 2 to 5 times above baseline in some regions when several creators went live around the same time.

Figures from Passionfroot, a creator sponsorship platform Notion used, and from Ben Lang's account of the early program.

Generative AI video

Higgsfield AI

612,800views on its top post, from a mid-tier AI creator
29creator posts across four product launches

Between February and May 2026, hands-on demo posts on Instagram Reels and YouTube backed each product launch. The best creator post reached 1,197.5% of its reach target.

Reported by YoCreate, the agency that ran it. Installs and revenue were not published.

CRM and marketing software

HubSpot

+40%average growth in monthly downloads for first-cohort podcasts

HubSpot invests in emerging creators through its Creators Accelerator Program and runs a podcast network, building an audience of its own around creators.

Reported by HubSpot in a company announcement.

Enterprise AI models

IBM Granite

43Mimpressions
68Klink clicks

Across LinkedIn, TikTok, Instagram and YouTube. Agency-reported, with no conversion data shared.

Developer cloud platform

Acorn

1M+YouTube views

Creators gave Acorn its lowest cost per registration of any channel it ran.

Self-reported, via Clickstrike.

Ad-tech platform

Alkimi

~700%rise in 30-day site traffic
300K+views from 21 pieces of coverage

Two-month launch campaign. Self-reported, via Clickstrike.

Show the product

Full demos beat short ad reads.

Pick users, not just audiences

Creators who already use the product make the strongest partnerships.

Launch together

Several creators live in the same window lifts signups more than one post at a time.

Count trials

Judge each creator on cost per trial or signup, not impressions.

Sources

Why Rexxo is the right fit

We work on one thing: growing AI and SaaS companies through creators. Every campaign follows what the case studies above point to.

Software only

We know how trials, demos, onboarding and pricing pages shape what a creator should say.

Demo-first briefs

Creators get product access and show it working on screen, instead of reading a script.

Fit before follower count

We shortlist creators whose audience matches your buyer, including niche experts with smaller followings.

Launch windows

We line up several creators to go live together so the lift builds in one moment.

Reports on trials and signups

Every creator gets a tracked link, and we report cost per trial or signup next to views.

Founder-led

You talk directly with Nikhil Sharma, who runs the agency and your campaign.

Start a conversation

How we work with you

  1. Audit

    We map your buyer, your product's best moment and what you track today.

  2. Shortlist

    You get a list of creators with audience fit, past work and expected cost.

  3. Brief

    Creators get product access and a clear demo angle, with room for their own voice.

  4. Launch

    Posts go live in a planned window, each with its own tracked link.

  5. Measure

    We report cost per trial, then put more budget behind the creators who convert.

Tell us about your product

Write a few lines about what you sell and who buys it. Your message goes to Nikhil's inbox and he replies by email.

nikhil@rexxo.in